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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.14 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
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Issue: December 2025
Volume 10 | Issue 12
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 10
Issue Published : 115
Article Submitted : 19459
Article Published : 8041
Total Authors : 21252
Total Reviewer : 769
Total Countries : 145
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| Paper Title: | AI-Powered Personalization in UX: Balancing User Engagement and Ethical Design |
| Authors Name: | Akshat Agrawal |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJRTI_202879
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| Published Paper Id: | IJRTI2504286 |
| Published In: | Volume 10 Issue 4, April-2025 |
| DOI: | |
| Abstract: | The integration of artificial intelligence (AI) into user experience (UX) design has initiated a paradigm shift in digital interactions. Leveraging machine learning (ML), natural language processing (NLP), and behavioral analytics, AI enables highly personalized and adaptive interfaces. While enhancing user satisfaction, this personalization may introduce ethical challenges including dark patterns, cognitive bias exploitation, and privacy violations. This paper critically explores these dualities, evaluating personalization benefits alongside ethical concerns. Through case studies, ethical frameworks, and analysis of current legal standards like GDPR and DSA, we propose a human-centered approach to AI in UX that balances innovation and user rights. Our research includes quantitative analysis of user engagement metrics and qualitative assessment of ethical implications across various digital platforms. |
| Keywords: | Artificial Intelligence, User Experience (UX), Personalization, Ethical Design, Dark Patterns, Human-Centered Design, Algorithmic Bias, GDPR, Digital Services Act, Machine Learning |
| Cite Article: | "AI-Powered Personalization in UX: Balancing User Engagement and Ethical Design", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.10, Issue 4, page no.c518-c521, April-2025, Available :http://www.ijrti.org/papers/IJRTI2504286.pdf |
| Downloads: | 000351 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2504286
Registration ID:202879
Published In: Volume 10 Issue 4, April-2025
DOI (Digital Object Identifier):
Page No: c518-c521 Country: MUMBAI SUBUEBAN, Maharashtra, India Research Area: Engineering Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2504286 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2504286 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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