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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Issue: February 2026
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 11
Issue Published : 117
Article Submitted : 21305
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Total Authors : 22301
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| Paper Title: | The Role of Digital Marketing and Branding in Shaping Modern Consumer Understanding |
| Authors Name: | SATHISH U , Dr.C. RAMAMURTHY |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJRTI_206504
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| Published Paper Id: | IJRTI2509139 |
| Published In: | Volume 10 Issue 9, September-2025 |
| DOI: | |
| Abstract: | In the context of branding, the digital age offers numerous advantages for organizations and can serve as a powerful marketing tool. However, this potential can only be fully realized if the organization succeeds in building a strong, positive relationship between its brand and consumers, and if it maintains a competitive edge over its rivals. Despite its benefits, the digital landscape also presents significant challenges and potential pitfalls. This paper explores the current state of the global market, with a focus on key business areas that are crucial for an organization’s survival and success in the digital era. This paper will present a real-world example of a leading global brand that has successfully navigated the challenges of the digital age. |
| Keywords: | Digital age, Digital marketing, Internet, Branding, Consumers. |
| Cite Article: | "The Role of Digital Marketing and Branding in Shaping Modern Consumer Understanding", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2455-2631, Vol.10, Issue 9, page no.b309-b313, September-2025, Available :http://www.ijrti.org/papers/IJRTI2509139.pdf |
| Downloads: | 000260 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2509139
Registration ID:206504
Published In: Volume 10 Issue 9, September-2025
DOI (Digital Object Identifier):
Page No: b309-b313 Country: Chennai, Tamil Nadu, India Research Area: Commerce Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2509139 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2509139 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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