Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.14 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
Investor behavior in mutual funds is influenced by a combination of psychological biases, economic conditions, and external market factors. Although mutual funds provide diversification and professional management, investors often make decisions driven by emotions and cognitive biases such as herd behavior, overconfidence, and loss aversion. As a result, many tend to buy during market highs and sell during downturns, reacting to short-term trends instead of following disciplined, long-term strategies. External influences like market sentiment, economic indicators, and fund performance reports further shape investment decisions, while demographic factors such as age, income, and financial literacy affect risk tolerance and overall decision-making patterns. Therefore, understanding these behavioral aspects is crucial for financial advisors and fund managers to design suitable investment products and guide investors effectively. Enhancing investor awareness and incorporating principles of behavioral finance can ultimately lead to more rational decisions and improved long-term investment outcomes.
Keywords:
Key words - Investor behavior, Investment decision, Risk Tolerance
Cite Article:
"A Study on Investor Behavior in Mutual Funds", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2456-3315, Vol.11, Issue 2, page no.a565-a570, February-2026, Available :http://www.ijrti.org/papers/IJRTI2602075.pdf
Downloads:
000128
ISSN:
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator