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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Issue: May 2026
Volume 11 | Issue 5
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 11
Issue Published : 120
Article Submitted : 24204
Article Published : 9239
Total Authors : 24597
Total Reviewer : 847
Total Countries : 165
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| Paper Title: | A STUDY ON CHALLENGES IN MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS OF COIMBATORE DISTRICT |
| Authors Name: | Mr.M.MUKIL SHARAVAN , Dr.M.MAHESH KUMAR |
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IJRTI_212094
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| Published Paper Id: | IJRTI2604290 |
| Published In: | Volume 11 Issue 4, April-2026 |
| DOI: | |
| Abstract: | Agricultural marketing in rural India remains one of the most underserved pillars of the agrarian economy. Despite decades of policy intervention and infrastructure investment, farmers particularly smallholders continue to face systemic barriers that impede their ability to sell produce at fair prices. This article presents a consolidated analysis of the major challenges in marketing agricultural products in the rural areas of Coimbatore district, Tamil Nadu. Drawing on primary survey data collected from rural farmers and supported by an extensive review of literature spanning 2008 to 2024, the study examines the roles of infrastructure deficits, intermediary dominance, price volatility, storage inadequacies, and information asymmetry. The findings reveal that the persistence of these challenges is deeply structural and multi-dimensional, necessitating targeted policy reforms, technological integration, and institutional strengthening to improve farmer welfare and marketing efficiency. Keywords: Agricultural marketing, rural farmers, Coimbatore district, intermediaries, price volatility, storage infrastructure, digital platforms, Tamil Nadu. |
| Keywords: | Agricultural Marketing, Rural Areas, Farmers, Coimbatore District, Marketing Challenges, Price Fluctuation, Middlemen |
| Cite Article: | "A STUDY ON CHALLENGES IN MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS OF COIMBATORE DISTRICT", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2456-3315, Vol.11, Issue 4, page no.c148-c153, April-2026, Available :http://www.ijrti.org/papers/IJRTI2604290.pdf |
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2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2604290
Registration ID:212094
Published In: Volume 11 Issue 4, April-2026
DOI (Digital Object Identifier):
Page No: c148-c153 Country: COIMBATORE, TAMIL NADU , INDIA Research Area: Commerce Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2604290 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2604290 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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